Company: vercel.com
Remote: No
Posted: 2026-03-14
Status: new
Apply: https://vercel.com/careers/sr-customer-marketing-manager-startups-5543027004
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MarketingNew York City, San FranciscoFull TimeSr. Customer Marketing Manager - Startups Careers /MarketingMarketingNew York City, San FranciscoFull TimeAbout Vercel:Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.About the Role:We're building Vercel's first startup-focused customer marketing function—designed specifically to help early-stage companies amplify their success stories and become powerful advocates for our platform. You'll own the strategy and execution of content that turns innovative startup customers into compelling case studies, engaged community members, and authentic voices for how Vercel accelerates product development and growth.This role is purpose-built for the startup ecosystem. You'll work directly with founders, technical leaders, and engineering teams at high-growth startups to showcase how they're shipping faster, scaling smarter, and building differentiated products on Vercel. You'll collaborate cross-functionally with Sales, Customer Success, Product, and Developer Relations to create content and experiences that resonate with the startup community and drive adoption among emerging companies.This is a unique opportunity to shape how we engage with one of our most dynamic customer segments—combining storytelling, community building, and data-driven program development to deliver measurable business impact.About The Role: Create Compelling Startup Success StoriesPartner with startups to develop case studies, video content, and testimonials that highlight technical wins, speed-to-market advantages, and business outcomesCraft narratives that speak to both technical decision-makers and business stakeholders at early-stage companiesCollaborate with content, design, and product marketing teams to produce high-quality, developer-authentic assetsGather & Activate Startup Customer InsightsConduct interviews, surveys, and feedback sessions with startup customers to understand their unique needs, challenges, and success patternsTranslate insights into actionable recommendations for Product, Sales, and Marketing to better serve the startup segmentChampion the startup customer perspective internally and ensure their voices influence strategyMeasure Impact & OptimizeDefine KPIs specific to startup customer marketing (reference generation, content performance, community engagement, pipeline influence)Report on how customer marketing efforts drive startup acquisition, retention, and expansionWhat You Will Do:Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams.Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities.Partner with the events team to highlight customer voices at industry events and webinars. Support community-building efforts that foster peer-to-peer learning among customers.Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives.Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points.Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback.About You:6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environmentsProven track record building customer advocacy programs for technical audiences or early-stage companiesExceptional ability to craft technical narratives that resonate with developers while demonstrating business valueExperience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)Talent for making complex technical concepts accessible and compelling across different audiencesComfort engaging with technical audiences and understanding developer workflows, tools, and prioritiesAbility to build authentic relationships with founders and engineering leadersThrives in fast-paced, ambiguous environments where you need to build programs from scratchBonus If You:Have experience marketing to developer communities or running technical content programs.Benefits:Competitive compensation package, including equity.Inclusive Healthcare Package.Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.Flexible Time Off.We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.The San Francisco, CA base pay range for this role is $150,000-$205,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.Apply for RoleApply Now.Tell us why you’d be a good fit for the Sr. Customer Marketing Manager - Startups role.First NameLast NameEmail AddressPhone NumberResumeUpload your resumeResume should be a PDF under 3.5MB.Are you currently based in any of these countries? Please note these are the only countries where we are accepting applicationsUnited StatesGermanyUnited KingdomArgentinaAustraliaCanadaIndiaJapanOtherWill you require Visa Sponsorship now, or in the future?YesNoDo you live in one of the following states?
Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming.YesNoBy submitting my application, I acknowledge that I have read and understand Vercel’s Job Applicant Privacy Notice Acknowledge/ConfirmPlease double-check all the information provided above. Ensuring accuracy is crucial, as any errors or omissions may impact the review of your application.I have reviewed and confirmed that all the information provided is accurate and complete.U.S. Standard Demographic Questions.At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way.Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.How would you describe your gender identity? (mark all that apply)ManNon-binaryWomanI prefer to self-describeI don't wish to answerHow would you describe your racial/ethnic background? (mark all that apply)Black or of African descentEast AsianHispanic, Latinx or of Spanish OriginIndigenous, American Indian or Alaska NativeMiddle Eastern or North AfricanNative Hawaiian or Pacific IslanderSouth AsianSoutheast AsianWhite or EuropeanI prefer to self-describeI don't wish to answerHow would you describe your sexual orientation? (mark all that apply)AsexualBisexual and/or pansexualGayHeterosexualLesbianQueerI prefer to self-describeI don't wish to answerDo you identify as transgender?YesNoI prefer to self-describeI don't wish to answerDo you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?YesNoI prefer to self-describeI don't wish to answerAre you a veteran or active member of the United States Armed Forces?Yes, I am a veteran or active memberNo, I am not a veteran or active memberI prefer to self-describeI don't wish to answerOptionally, include links to your social media profiles. LinkedInlinkedin.com/in/ X (Twitter)x.com/ GitHubgithub.com/ Portfoliohttps://Submit ApplicationGet StartedTemplatesSupported frameworksMarketplaceDomainsBuildNext.js on VercelTurborepov0ScaleContent delivery networkFluid computeCI/CDObservabilityAI GatewayNewVercel AgentNewSecurePlatform securityWeb Application FirewallBot managementBotIDSandboxNewResourcesPricingCustomersEnterpriseArticlesStartupsSolution partnersLearnDocsBlogChangelogKnowledge BaseAcademyCommunityFrameworksNext.jsNuxtSvelteNitroTurboSDKsAI SDKWorkflow DevKitNewFlags SDKChat SDKStreamdown AINewUse CasesComposable commerceMulti-tenant platformsWeb appsMarketing sitesPlatform engineersDesign engineersCompanyAboutCareersHelpPressLegalPrivacy PolicyCommunityOpen source programEventsShipped on VercelGitHubLinkedIn XYouTubeLoading status…Select a display theme:system lightdarkrequestAnimationFrame(function(){$RT=performance.now()});Products$RB=[];$RV=function(a){$RT=performance.now();for(var b=0;b<a.length;b+=2){var c=a[b],e=a[b+1];null!==e.parentNode&&e.parentNode.removeChild(e);var f=c.parentNode;if(f){var g=c.previousSibling,h=0;do{if(c&&8===c.nodeType){var d=c.data;if("/$"===d||"/&"===d)if(0===h)break;else h--;else"$"!==d&&"$?"!==d&&"$~"!==d&&"$!"!==d&&"&"!==d||h++}d=c.nextSibling;f.removeChild(c);c=d}while(c);for(;e.firstChild;)f.insertBefore(e.firstChild,c);g.data="$";g._reactRetry&&requestAnimationFrame(g._reactRetry)}}a.length=0};
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As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.\u0026lt;br\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span data-sheets-root=\u0026quot;1\u0026quot;\u0026gt;Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you\u0026#39;re building on our platform, supporting our customers, or shaping our story: You can just ship things.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;\u0026lt;h2\u0026gt;About the Role:\u0026lt;/h2\u0026gt;\n\u0026lt;p\u0026gt;We\u0026#39;re building Vercel\u0026#39;s first \u0026lt;strong\u0026gt;startup-focused customer marketing function\u0026lt;/strong\u0026gt;—designed specifically to help early-stage companies amplify their success stories and become powerful advocates for our platform. You\u0026#39;ll own the strategy and execution of content that turns innovative startup customers into compelling case studies, engaged community members, and authentic voices for how Vercel accelerates product development and growth.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;This role is purpose-built for the startup ecosystem. You\u0026#39;ll work directly with founders, technical leaders, and engineering teams at high-growth startups to showcase how they\u0026#39;re shipping faster, scaling smarter, and building differentiated products on Vercel. You\u0026#39;ll collaborate cross-functionally with Sales, Customer Success, Product, and Developer Relations to create content and experiences that resonate with the startup community and drive adoption among emerging companies.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;This is a unique opportunity to shape how we engage with one of our most dynamic customer segments—combining storytelling, community building, and data-driven program development to deliver measurable business impact.\u0026lt;/p\u0026gt;\n\u0026lt;h2\u0026gt;About The Role:\u0026amp;nbsp;\u0026lt;/h2\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Create Compelling Startup Success Stories\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Partner with startups to develop case studies, video content, and testimonials that highlight technical wins, speed-to-market advantages, and business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Craft narratives that speak to both technical decision-makers and business stakeholders at early-stage companies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Collaborate with content, design, and product marketing teams to produce high-quality, developer-authentic assets\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Gather \u0026amp;amp; Activate Startup Customer Insights\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Conduct interviews, surveys, and feedback sessions with startup customers to understand their unique needs, challenges, and success patterns\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Translate insights into actionable recommendations for Product, Sales, and Marketing to better serve the startup segment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Champion the startup customer perspective internally and ensure their voices influence strategy\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Measure Impact \u0026amp;amp; Optimize\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Define KPIs specific to startup customer marketing (reference generation, content performance, community engagement, pipeline influence)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Report on how customer marketing efforts drive startup acquisition, retention, and expansion\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;h2\u0026gt;What You Will Do:\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with the events team to highlight customer voices at industry events and\u0026amp;nbsp;webinars. Support community-building efforts that foster peer-to-peer learning among customers.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;h2\u0026gt;About You:\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in \u0026lt;strong\u0026gt;startup or developer-focused environments\u0026lt;/strong\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven track record building customer advocacy programs for technical audiences or early-stage companies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Talent for making complex technical concepts accessible and compelling across different audiences\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ability to build authentic relationships with founders and engineering leaders\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Thrives in fast-paced, ambiguous environments where you need to build programs from scratch\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;h2\u0026gt;Bonus If You:\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Have experience marketing to developer communities or running technical content programs.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;h2\u0026gt;Benefits:\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li data-stringify-indent=\u0026quot;0\u0026quot; data-stringify-border=\u0026quot;0\u0026quot;\u0026gt;Competitive compensation package, including equity.\u0026lt;/li\u0026gt;\n\u0026lt;li data-stringify-indent=\u0026quot;0\u0026quot; data-stringify-border=\u0026quot;0\u0026quot;\u0026gt;Inclusive Healthcare Package.\u0026lt;/li\u0026gt;\n\u0026lt;li data-stringify-indent=\u0026quot;0\u0026quot; data-stringify-border=\u0026quot;0\u0026quot;\u0026gt;Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.\u0026lt;/li\u0026gt;\n\u0026lt;li data-stringify-indent=\u0026quot;0\u0026quot; data-stringify-border=\u0026quot;0\u0026quot;\u0026gt;Flexible Time Off.\u0026lt;/li\u0026gt;\n\u0026lt;li data-stringify-indent=\u0026quot;0\u0026quot; data-stringify-border=\u0026quot;0\u0026quot;\u0026gt;We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;The San Francisco, CA base pay range for this role is \u0026lt;span class=\u0026quot;discussion-id-1f2e06b0-59c4-80ec-adcf-001cfb1a4548 notion-enable-hover\u0026quot; data-token-index=\u0026quot;1\u0026quot;\u0026gt;$\u0026lt;/span\u0026gt;150,000-$205,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don\u0026#39;t necessarily check every box on the job description.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;"])self.__next_f.push([1,"3a:T461,\u003cp\u003eAt Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information\u0026nbsp;\u003cu\u003ewill not\u003c/u\u003e\u0026nbsp;be associated with your specific application and\u0026nbsp;\u003cu\u003ewill not\u003c/u\u003e\u0026nbsp;be disclosed to the hiring team or used in the hiring decision in any way.\u003cbr\u003e\u003cbr\u003eIndividuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.\u003c/p\u003e"])self.__next_f.push([1,"1d:[\"$\",\"main\",null,{\"children\":[\"$\",\"$L38\",null,{\"chunkedDescription\":[{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"About Vercel:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our mission is to enable the world to ship the best products. 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You'll collaborate cross-functionally with Sales, Customer Success, Product, and Developer Relations to create content and experiences that resonate with the startup community and drive adoption among emerging companies.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This is a unique opportunity to shape how we engage with one of our most dynamic customer segments—combining storytelling, community building, and data-driven program development to deliver measurable business impact.\",\"marks\":[],\"data\":{}}],\"data\":{}}]},{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"About The Role: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Create Compelling Startup Success Stories\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Partner with startups to develop case studies, video content, and testimonials that highlight technical wins, speed-to-market advantages, and business outcomes\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Craft narratives that speak to both technical decision-makers and business stakeholders at early-stage companies\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Collaborate with content, design, and product marketing teams to produce high-quality, developer-authentic assets\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Gather \u0026 Activate Startup Customer Insights\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Conduct interviews, surveys, and feedback sessions with startup customers to understand their unique needs, challenges, and success patterns\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Translate insights into actionable recommendations for Product, Sales, and Marketing to better serve the startup segment\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Champion the startup customer perspective internally and ensure their voices influence strategy\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Measure Impact \u0026 Optimize\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Define KPIs specific to startup customer marketing (reference generation, content performance, community engagement, pipeline influence)\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Report on how customer marketing efforts drive startup acquisition, retention, and expansion\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}}]},{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What You Will Do:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Partner with the events team to highlight customer voices at industry events and webinars. 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